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Marketing Manager Germany

KRY is Europe’s leading digital healthcare company backed by top tier investors Accel and Index Ventures. Join us in our mission to build better and more accessible healthcare. We are using technology to move consultations and healthcare management online and provide a service that gives the patient the best possible health care experience, regardless of location. Founded and headquartered in Stockholm, we have offices in Berlin, London, Paris, and Oslo.

We are now looking for a superstar Marketing Manager to join our German business team. You will be responsible for strategy, planning and execution of integrated brand partnerships and marketing campaigns. Working both strategically and operationally, your mission will be to strengthen the KRY brand to make it the preferred choice for German patients.

What you’ll do:

  • Build, plan and execute integrated marketing initiatives to drive patient acquisition, brand loyalty and revenue growth
  • Oversee the overall media plan, working alongside the Global Performance Marketing team, to identify new opportunities and evaluating performance
  • Own the end to end campaign management process within the German market
  • Partner with product marketing lead to define the best go-to-market strategy for new product/features with an holistic understanding of the patient journey
  • Secure actionable audience insights and develop profiling and segmentation to enable marketing efficiency and brand loyalty
  • Partner closely with cross-functional internal teams including Creative, Comms, Commercial and Product to ensure campaigns meet brand and business objectives

What you'll bring

  • A few years of relevant work experience in a B2C context
  • Marketing generalist with broad toolbox and deep expertise across key marketing disciplines; strong expertise in digital marketing a prerequisite
  • Proven track record of delivering revenue and growth, in particular through digital channels
  • Experience in planning and running brand and tactical campaigns from ideation and briefing to post-campaign evaluation, including always-on engagement strategies
  • Strong analytical skills and data-driven approach, well versed in quantitative and qualitative consumer and brand research
  • Comfortable working in a fast-paced environment with multiple unknowns and tight deadlines
  • Outstanding written and oral communication skills in German and English
  • Excellent project management skills and proven track record of managing multiple internal and external stakeholders
  • Strong stakeholder management and prioritisation skills, with proven ability to both influence stakeholders with disparate opinions and integrate these views into aligned plans and executions
  • Passion for building a better healthcare for tomorrow


You will be based in our Berlin office with a handful of ambitious, passionate and fun colleagues. We offer a competitive salary including benefits, a fun and dynamic work environment, and lots of opportunity for personal growth and development.

This is your chance to work for a meaningful company that encourages personal development and celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

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We offer a unique opportunity to gain a broad and deep understanding of the inner working at Europe’s leading digital healthcare provider. We value grit and a can-do attitude; there is a long and challenging journey ahead of us. You are brave enough to set high goals and then work passionately to achieve them. Last, but not least, we think you believe in that by working together we will achieve greater things than by working alone. At KRY we care about each other and the world around us. Expect to have fun and learn new things every day.



 

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Our values

✓ We put the patient first
✓ We act with courage
✓ We have grit
✓ We work together

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