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Marketing Director Sweden

KRY is a digital healthcare service enabling patients to meet and seek advice from healthcare professionals online. We’re on a mission to build better and more accessible healthcare by moving consultations online and by providing a service that gives patients the best possible health care experience, regardless of location.

We are now looking for an outstanding Marketing Director to lead our Swedish marketing team to hit ambitious growth targets and build a strong healthcare brand. You are a strong and versatile marketing generalist with experience of delivering sustained growth in a B2C context. You embrace challenging growth targets while delivering against ambitious KPIs. You understand digital business models and how product-driven companies operate. You have a solid playbook for building strong consumer brands based on customer insights and creativity. You have a good touch for balancing short term growth priorities with longer term strategies to make KRY a trusted and loved consumer brand in Sweden.  

Furthermore, you have experience building a world-class marketing organisation in a digital business with a track record of high performance. You are an outstanding people leader and know how to execute through the team. Working closely with our corporate communications department, you also understand why and how we build brand equity and reputation with payers, policy-makers and other key stakeholders.

You excel on a strategic and tactical level, diligently translating short and long term business objectives and priorities into tangible, high-impact actions. As an exceptional leader and operator, you are comfortable with change and a fast-moving culture, and you effectively prioritise and deliver your best, even under pressure.

What you’ll do:

  • Manage and lead our marketing and brand strategy in Sweden to meet ambitious marketing KPIs, growth targets and business goals on short and long term basis
  • Build and lead the Swedish marketing team as needed, ensuring that it’s set up for success, delivers outstanding performance and effectively collaborates with internal and external stakeholders and partners
  • Plan and oversee promotional campaigns, consumer PR, partnership activations and other marketing efforts across all channels while optimising marketing effectiveness and ROI
  • Together with Analytics, Product and others, oversee and further develop the necessary marketing and user insights tools and technologies
  • Working closely with our in-house creative agency, build and execute an insights-driven brand strategy to position KRY as the leading consumer healthcare brand in Sweden
  • Manage marketing budgets and resources to achieve set targets and KPIs (revenue, brand, reputation, etc.)
  • Together with the Corporate Communications department, ensure consistent and “one voice” communications to all constituents
  • Design processes, workflows and collaboration between the marketing department and other internal teams (Product, Business Development, Communications) around day to day operations, new product launches, etc.

Who you are:

  • 8 years of experience in marketing, preferably in e-commerce or another digital B2C business
  • Proven track record of delivering sustained user growth while continuously improving marketing efficiency and ROI performance
  • Exceptional leadership skills with proven track record of building and leading high-performing teams across multiple disciplines in a fast-paced environment
  • A solid playbook for building and leading a strong and differentiated consumer brand with loyal and retained users over time
  • Well-organised, structured approach to planning, budgeting and implementing efficient strategies and business plans for all marketing aspects (brand, product marketing, performance marketing, etc.)
  • Understanding of marketing analytics and performance tools and technologies
  • Strong interpersonal and communications skills with ability to effectively present concepts, ideas and business plans to C-level audiences
  • Ability to manage various projects at once in an ever-changing environment, while working well with and inspiring cross-functional teams
  • Courageous and passionately determined to reach set goals and values continuous improvement
  • Bold and innovative while collaborative and transparent
  • True passion for changing healthcare for the benefit of patients

You will be based in our downtown Stockholm office. The role sits on the Swedish management team and you will report to the country Managing Director. In addition to competitive pay and other nice perks, we offer you a unique opportunity to build a revolutionizing company and consumer brand to fast-forward the future of healthcare.

This is your chance to work for a meaningful company that encourages personal development and celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.


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We offer a unique opportunity to gain a broad and deep understanding of the inner working at Europe’s leading digital healthcare provider. We value grit and a can-do attitude; there is a long and challenging journey ahead of us. You are brave enough to set high goals and then work passionately to achieve them. Last, but not least, we think you believe in that by working together we will achieve greater things than by working alone. At KRY we care about each other and the world around us. Expect to have fun and learn new things every day!

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Perks & Benefits

So what do we do around the office, other than changing healthcare? This is a brief summary of our perks & benefits for working at KRY / LIVI. If you want to know more - get in touch!

  • We care for your health and future

    All employees at KRY / LIVI offices get a wellness contribution and occupational pension.

  • LearnLab

    Yearning for learning? KRY/LIVI's got talent which is why we once or twice a month get together and learn more about a specific subject. We want our co-workers to educate us on what they do best. We believe that learning from each other can foster not just cognitive development, but community connections as well.

  • Stay calm and clear

    We want to provide tools for our people to re-charge their batteries, which is why we have meditation- and yoga classes every week. During the week we have healthy snacks to enjoy, and we start every Monday with breakfast together.

  • Social activities

    We celebrate the traditional holidays and our peoples birthdays, but also the more quirky and untraditional ones. Of course, we also like to invite our family and friends to the office to celebrate with us!

Our values

✓ We put the patient first
✓ We act with courage
✓ We have grit
✓ We work together

Already working at KRY/LIVI?

Let’s recruit together and find your next colleague.


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