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Marketing Director Sweden

KRY is a digital healthcare service enabling patients to meet and seek advice from healthcare professionals online. We’re on a mission to build better and more accessible healthcare by moving consultations online and by providing a service that gives patients the best possible health care experience, regardless of location.

We are now looking for an outstanding Marketing Director to lead our Swedish marketing team to hit ambitious growth targets and build a strong healthcare brand. You are a strong and versatile marketing generalist with experience of delivering sustained growth in a B2C context. You embrace challenging growth targets while delivering against ambitious KPIs. You understand digital business models and how product-driven companies operate. You have a solid playbook for building strong consumer brands based on customer insights and creativity. You have a good touch for balancing short term growth priorities with longer term strategies to make KRY a trusted and loved consumer brand in Sweden.  

Furthermore, you will build and lead the Swedish marketing team ensuring that it’s set up for success, delivers outstanding performance and effectively collaborates with internal/external stakeholders and partners.

You excel on a strategic and tactical level, diligently translating short and long term business objectives and priorities into tangible, high-impact actions. As an exceptional leader and operator, you are comfortable with change and a fast-moving culture, and you effectively prioritise and deliver your best, even under pressure.

What you’ll do:

  • Lead the marketing strategy in Sweden to meet ambitious marketing KPIs, growth targets and business goals on short and long term basis from both an acquisition and retention perspective
  • Roll-out the strategy across paid and owned channels; online/offline media, events/activations, ambassador and influencer relationships, and any other communications mechanisms that supports the brand
  • Working closely with our in-house creative team to execute an insights-driven strategy that positions KRY as the leading consumer healthcare brand in Sweden
  • Develop and manage marketing budgets and resources to achieve set targets and KPIs
  • Together with the Corporate Communications department, ensure consistent and “one voice” communications to all constituents and understand why and how we build brand equity and reputation with payers, policy-makers and other key stakeholders.
  • Design processes, workflows and collaboration between the marketing departments and other internal teams (Product, Business Development, Communications) around day to day operations, new product launches, etc.

Your profile:

  • A minimum of 8 years of experience in full stack marketing, preferably in e-commerce or another digital B2C business
  • Preferably experienced from working in a start-up to scale-up environment
  • Well-organised, structured approach to planning, budgeting and implementing efficient strategies and business plans for all marketing aspects (brand, product marketing, performance marketing, etc.)
  • Leadership skills with proven track record of building and leading high-performing teams across multiple disciplines in a fast-paced environment
  • Proven track record of delivering sustained user growth while continuously improving marketing efficiency and ROI performance
  • A solid playbook for building and leading a strong and differentiated consumer brand with loyal and retained users over time
  • Strong interpersonal and communications skills with ability to effectively present concepts, ideas and business plans to C-level audiences
  • Ability to manage various projects at once in an ever-changing environment, while working well with and inspiring cross-functional teams
  • Courageous and passionately determined to reach set goals and values continuous improvement
  • Bold and innovative while collaborative and transparent
  • True passion for changing healthcare for the benefit of patients

You will be based in our downtown Stockholm office. The role sits on the Swedish management team and you will report to the Managing Director in Sweden. The current local marketing team consists of a Media Buyer, SEO Specialist and a Copywriter. To support you and your team we have a global marketing and brand team.

This is your chance to work for a meaningful company that encourages personal development and celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status. 

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We offer a unique opportunity to gain a broad and deep understanding of the inner working at Europe’s leading digital healthcare provider. We value grit and a can-do attitude; there is a long and challenging journey ahead of us. You are brave enough to set high goals and then work passionately to achieve them. Last, but not least, we think you believe in that by working together we will achieve greater things than by working alone. At KRY we care about each other and the world around us. Expect to have fun and learn new things every day!

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Our values

✓ We put the patient first
✓ We act with courage
✓ We have grit
✓ We work together

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