Senior B2B Marketing Manager - Italian Market

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Kry was founded in Sweden in 2014, born from a problem felt by so many health patients around the world – a lack of access to healthcare. Today, we are Europe’s leading digital healthcare company, known as Kry in Sweden, Germany and Norway, and Livi in France and the UK. 

Digital healthcare is now a critical part of healthcare delivery throughout Europe and we are proud to have played a significant part in making this happen, having helped over 3 million patients across Europe. 

Our ambition is to be the world’s leading healthcare platform, providing trusted digital and physical healthcare for all. Backed by some of Europe’s most renowned investors (including Accel and Index Ventures), we are building the tools that give patients and clinicians the best possible care experience, regardless of location. It's anywhere, anytime healthcare.

As we grow and scale our businesses across Europe, we are now looking for a talented, data-driven Senior B2B Marketing Manager to join our successful Livi Connect team. You will play a key role in the commercial organisation and be responsible for the strategy and management of the Livi Connect commercial brand, product propositions and for delivering our commercial marketing campaigns.

This is a role for someone who gets highly motivated by adding value every day, likes to work hands-on in a dynamic and ambitious team, and has a can-do attitude.

 

Key Responsibilities: 

  • Create and execute cross-channel marketing campaigns to ensure user growth whilst keeping efficiency and optimising KPIs to ensure that objectives are met,
  • Develop and own the strategy and commercial marketing plan including the management of a campaign calendar that maps activity with business targets and strategic milestones,
  • Management of the B2B marketing budget based on targets and results,
  • Responsibility for paid media campaigns, sponsorships, advertorials, and wider social media campaigns,
  • Devise and execute  the production of sales collateral, digital assets, thought leadership content, case studies, testimonials, videos, campaign content and distribution through the web, social and CRM campaigns. 
  • Coordination of the production of corporate blog articles for the web & social media,
  • Responsible for managing Livi’s presence at company events, webinars, and exhibitions.


Who are you?

  • Fluency in  Italian.
  • A minimum of 3-5 years experience in a B2B SaaS marketing environment. 
  • Experience in healthcare or tech/software business is highly regarded. 
  • At least one year experience with digital/performance marketing channels (Google Ads, Facebook Ads, etc.)
  • Used to work with ambitious targets and monitoring KPIs.
  • Data driven and take a test-learn-optimise approach to improving and reporting on performance.
  • Proven track record in developing marketing strategy, marketing plans and execution within similar roles.
  • Excellent organisation and project management skills.
  • Have an eye for a story and the ability to translate complex ideas into simple and engaging messages.


At Kry, we celebrate differences and are committed to creating an inclusive environment where all employees can truly belong and thrive. Our mission is to provide great healthcare for everyone and in order to achieve this, we believe a diverse workforce is an absolute necessity.

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We offer a unique opportunity to gain a broad and deep understanding of the inner working of Europe’s leading digital healthcare provider. We value grit and a can-do attitude; there is a long and challenging journey ahead of us. You are brave enough to set high goals and then work passionately to achieve them. Last, but not least, we think you believe that by working together we will achieve greater things than by working alone. At Kry, we care about each other and the world around us. Expect to have fun and learn new things every day!

Please submit your application by including your CV in English

If you have any questions regarding jobs or our recruitment process, please read our FAQ or contact us at jobs@kry.se. Please note that we do not accept any email applications due to GDPR.  

Or, know someone who would be a perfect fit? Let them know!

Kry

We’re on a mission to build better and more accessible healthcare

 

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