Performance Marketing Specialist

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Kry is a digital healthcare service enabling patients to meet and seek advice from healthcare professionals online. We’re on a mission to build better and more accessible healthcare by providing digital and seamless digi-physical services that gives patients the best possible health care experience, regardless of location.

We are looking for a performance marketing specialist who will be responsible for the analysis and delivery of all performance marketing campaigns in Sweden and help drive the development of best practice and efficiency in this key growth business area.

The role requires someone with in-depth knowledge of all performance channels - Paid Search, Paid Social - Facebook, Instagram, Snapchat, App campaigns, Youtube as well as tools such as Adjust and Google Analytics which will help us measure campaign performance across all channels. 

This role will suit someone who can work with internal stakeholders, speak confidently about campaign performance, tracking and analysis and with in-depth knowledge of the Swedish market.


What you will do: 

  • Analysis of the performance of Kry marketing campaigns across the performance channels. Be the main point of contact for all questions about Swedish Performance campaigns. Create analysis of current performance and suggest new tests to improve performance. 
  • Understand the performance of each individual channel and also tactics, creatives and audiences used 
  • Work with the marketing team to understand the role of performance in achieving targets for the market. 
  • Understand campaign metrics and troubleshoot any issues with the analytics team/Adjust. Keep a record of all issues that need to be resolved on the app as well as understand how this would affect performance. 
  • Work with the product team to understand changes in the app that might affect campaign performance especially new initiatives such as desktop campaigns and how this would be tracked
  • Understand creative requirements for all channels and work with the creative team to produce cutting-edge creatives
  • Work with the wider performance team in London to understand channel performance and how this can be made more efficient. 
  • Work with the Global Performance Director to showcase performance of campaigns in Sweden and also results of all test and learn opportunities
  • Examine all copy and creative in Swedish and ensure that this resonates with the Unique selling points of the Brand. 
  • Share knowledge about the Swedish market and performance capabilities with other markets and also learn from new initiatives in other markets
  • Collaborate with other teams - Sweden Marketing team, analytics team, creative team and also our partners such as Google, Facebook and Adjust when necessary


Who you are:

  • 3+ years of In-depth understanding of performance marketing and the various channels and their tactics
  • Fluency in Swedish and English
  • Understanding of metrics and able to create clear strategy documents
  • Ability to work on new ideas to improve performance, especially in Sweden
  • Understanding the value of each channel in Performance Marketing and help others understand the ways of working with the channel to drive results
  • Be a team player and be a part of the Global Performance team in London.  
  • Work effectively to create better results from Performance channels over time.

This is your chance to work for a meaningful company that encourages personal development and celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.




We offer a unique opportunity to gain a broad and deep understanding of the inner working at Europe’s leading digital healthcare provider. We value grit and a can-do attitude; there is a long and challenging journey ahead of us. You are brave enough to set high goals and then work passionately to achieve them. Last, but not least, we think you believe in that by working together we will achieve greater things than by working alone. At Kry we care about each other and the world around us. Expect to have fun and learn new things every day!

Please submit your application by including your CV, LinkedIn, GitHub or Portfolio.

If you have any questions regarding jobs or our recruitment process, please read our FAQ or contact us on Please note that we do not accept any email applications due to GDPR.  

Or, know someone who would be a perfect fit? Let them know!



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