“Being a healthcare provider means that KRY operates within a highly regulated environment in the intersection between entrepreneurship, politics, public regulation, patient interest groups and interest groups representing clinicians. That environment is very exciting and it is an important part of our job to foster good relationships and provide decision makers with our thoughts, ideas and experiences in order improve healthcare for all.” says Samuel Danofsky, Head of Communications at KRY
That is why we are present at the annual Almedalen week in Visby, Gotland. Almedalen week is an open conference gathering politicians, decisions makers, opinion formers, businesses and interest groups from all over Sweden to discuss issues of importance to society. Healthcare and digitalization is high on the agenda. “We have a great delegation representing KRY and we are participating in multiple events - everything from panels, individual meetings and open seminars.” continues Samuel.
To show how we put the patient first we hosted a seminar where we invited young representatives from different patient organization to hear about how they want their health to be taken care of with the use of digitalization.
Johan Flodin believes it is really valuable to meet and discuss in an environment like Almedalen week: “People are usually very curious and have a lot of questions about KRY. It’s really valuable participating in panels and debates so that we can be transparent about what we do and how we do it. There’s a lot of prejudice about digitalisation of healthcare so to get the opportunity to dissolve some myths about us is great fun! And this year I also got to meet one of my heroes” says Johan.